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Kylie

Pressure Is Mounting Across The Freight Industry. Here’s What Customers Can Do To Avoid The Squeeze

Pressure Is Mounting Across The Freight Industry. Here’s What Customers Can Do To Avoid The Squeeze 1280 720 Kylie

The pandemic hit human health hard, but it also created insurmountable challenges for many operations that must get products to customers. Congestion at ports and shortages of dock workers, cargo containers, and ships have slammed the industry like we’ve never seen before.

This photograph shows the backlog of ships just waiting to dock at one port.

Credit: https://weather.com/health/coronavirus/video/coronavirus-causes-massive-backup-of-container-ships-off-california-coast

It’s a scene we see over and again at ports in Asia and other places. Just recently, a COVID-19 outbreak in southern China prompted authorities to shut down businesses, causing massive shipping delays for Chinese ports. For example, at the Yantian International Container Terminal in Shenzhen, ships used to get a space to dock within half a day. Now, it’s taking up to 16 days.  

What does this mean for Ultraflex customers?

We manufacture many of our digitally printable textiles, rigid and flexible substrates outside the U.S. So, when trouble hits the freight industry, it affects our supply chain too.

For example, the lag in shipping times could impact delivery of some materials. We are actively working to prevent disruptions to our supply chain so that you have access to the quality, dependable materials you need. We continue to maintain the world’s most comprehensive inventory across our product lines.

Here are other factors we are monitoring closely across the industry:

  • The cost to ship goods has increased dramatically. In mid-June 2021, freight rates from Asia to the East Coast of the U.S. were 250% higher compared to the same week in June 2020, and to the West Coast, 245% higher.
  • The cost to ship from Europe to North America jumped by 20% in one week alone in June.
  • Container rates are sky-high. The cost to ship a standard-sized container of goods typically comes in at $3,000. Some rates are now over $20,000. During peak season, July through September, rates could reach $30,000.

What can you do?

The back-to-school season and holidays may seem months away, but big box stores and online retailers will start placing seasonal orders in the weeks ahead. Many already have. The industry is still trying to catch up from the backlog of orders created by rising consumer demands during the pandemic. As new orders pile on top of those, the freight squeeze will get even tighter.

We’re advising customers to place orders earlier than usual to help avoid delivery delays and potentially higher costs in the weeks ahead. In addition, we can help you find alternative solutions if a material is delayed or out of stock.

What can you expect from us?

One of Ultraflex’s core values is to be a customer-first company. Our team members are fiercely committed to helping you solve problems so you can continue to deliver vivid graphics that sell products and tell brilliant stories.

We don’t know how long we will be navigating this situation. What we do know is that integrity is the backbone of our business. Our commitment is to keep you informed, to treat all customers with the highest level of respect and fairness, and to be a valued partner that goes above and beyond to help you grow your business.

Thank you for your support and partnership during these unprecedented times. For more information, please email us.

annalie carter

Congratulations On 21 Years of Service, Annalie Carter!

Congratulations On 21 Years of Service, Annalie Carter! 612 408 Kylie
annalie carter

Job & Department: Staff Accountant / Accounting

Years with Ultraflex: 21 years

We are proud to celebrate Annalie Carter’s 21 years with Ultraflex! Annalie has been an integral part of the accounting team during her tenure. Over the years, she has made many people who have sat near her laugh with her many jokes! What Annalie enjoys most about being a part of the Ultraflex team is how members support one another and the opportunity to work with many coworkers in various departments. As a mother of three, she loves going to the park, spending time outdoors with her family, and doing fun activities with her children. We truly appreciate all of her hard work over the last 21 years and look forward to hitting more milestones with her!

safely reopen -media solutions - virtual events - yes we are open

7 Tips to Help You Safely and Successfully Reopen

7 Tips to Help You Safely and Successfully Reopen 594 396 Kylie

7 Tips to Help You Safely and Successfully Reopen

Normal activities like shopping, working, playing, learning and worshiping have changed dramatically because of the coronavirus pandemic. How can businesses, schools and others reopen safely and effectively during this challenging time? We have some great suggestions.

Below are 7 tips for a safe reopening. Every signage material mentioned can be customized to showcase your unique brand, creating new opportunities for your enterprise to revive and thrive.

Tip #1: Clearly direct the route.

The term “wayfinding” refers to how people navigate and experience your space. Wayfinding signage can safely guide customers and visitors through your environment so they can find exactly what they need. Clear directions will help people feel comfortable and safe and allow them to have the best experience.

Instead of putting up that ugly, frightening yellow caution tape, think about how you can use wayfinding signage. It’s an effective and easy option. For example, FabriTac provides an adhesive fabric that can be mounted to any surface and moved many times. AdventureScapes is another excellent option. This 100% polyester, adhesive-backed material is tear and wrinkle resistant with an excellent anti-slip rating for wet and dry surfaces.

 

 

Tip #2: Use seat covers to support social distancing and advertising.

“Where do I sit?” is one of the first questions people will ask when certain types of facilities reopen. Seat covers can be used on public transportation, in classrooms, sports stadiums and more to clearly show where to sit to maintain social distancing.

What about those empty stadium seats? You can use seat covers to fill those empty seats with advertising or other messages to provide additional revenue and visibility for your brand. Seat covers can be simple self-adhesive signage or full seat covers made out of fabric or PVC material. Take a look at some real-life examples.

Tip #3: Hang banners to deliver big messages.

Banners are a great way to provide instructions or motivate patrons. Banners can be used to show support, draw attention, indicate new hours and business practices, and remind customers of safety rules. Take a look at some vibrant, high-quality banners made from Ultraflex materials:

 

Tip #4: Provide instructions, guidelines and more with stands and displays.

Freestanding displays are an eye-catching option for conveying messages indoors and outdoors. If you need to create a pop-up display inside a mall or big event, you may want to consider our SuperSmooth™ PET GreyBack product. If you need a smooth and flat roll-up display, one of our Bravura products may be the perfect solution. Here’s a neat display a high-traffic area:

Tip #5: Use floor graphics to step up safety.

When you reopen and people walk through your doors for the first time in months, what will they see?

Creative and compelling floor graphics can safely guide people through your facility. They can also help visitors and customers keep a safe distance when waiting in line to buy tickets, check out, take a tour, or place and pick up orders.

Here are some excellent examples of stunning floor graphic visuals:

Tip #6: Take full advantage of the outside of your facility.

Even before people enter your facility, they may need to know important information. Storefronts, sidewalks and stairs are ideal places to use directional signage as part of your reopening strategy. Window displays can alert people to special hours of operation or other helpful information. Other instructional signage can clearly direct traffic flow.

If you are thinking about directional signage, you’ll want to choose the highest-performing material for your project. Explore options like UltraVision Window Perf and FabriTac.

Tip #7: Use dividers and face shields for added safety.

Interacting with customers and students is a necessity for many organizations. Safety dividers help protect store workers, hair dressers, teachers, restaurant patrons, office workers and others who must interact with people every day. Whether you need a sneeze guard at a store counter or a large protective barrier, products like AcryliFlex can provide a transparent, durable surface to create safe spaces and allow for social distancing.

Face shields can add an additional layer of protection. Our PETG material used in face shields is lightweight, has an anti-fog component and is structurally sound.

There’s one more thing.

Reopening may be one of the biggest challenges you’ve had to overcome. But there are opportunities you don’t want to miss. We can help you choose media solutions for your environment that help you communicate with your patrons, while representing the powerful brand you’ve worked so hard to build.

We have the knowledge, expertise and products to help you open safely and deliver important messages to students, staff, customers and fans. For more information, email info@ultraflexx.com.

virtual events

Virtual Events – Thumbs Up or Thumbs Down?

Virtual Events – Thumbs Up or Thumbs Down? 1200 628 Kylie

Virtual Events – Thumbs Up or Thumbs Down?

What We’ve Learned about Virtual Meetings

It’s hard to believe a year has gone by since the beginning of the pandemic in America. During the past months, we’ve had to rethink the way we work, learn, play, and more. We’ve also had to figure out how to keep businesses going – and growing – despite significant obstacles.

Technology has helped us adjust to a new environment. And even though we miss the in-person connections with customers and co-workers, a virtual approach may be our reality for a while longer.

We jumped in with the first Ultraflex virtual trade show in October 2020. Our next one is March 17 – more about that in a moment. Since our first show, we’ve hosted and participated in many virtual trade shows and training sessions. Along the way, we’ve learned a lot.

Lesson 1: Do a Trial Run

Technical glitches can create a major disconnect. We’ve had our fair share and learned early on to devote enough time for a full run-through with technology and presenters. Our advice is to have a backup for anything and everything, such as the loss of an internet connection, a video that lags or won’t play, or a presenter who may or may not have experience with screen-sharing.

Check out this great guide for hosting online events, including options for event technology and platforms, or explore SAE International’s best practice guide for virtual meetings.

Lesson 2: Minimize the Monologue

We’ve all attended a virtual meeting or event where one talking head presents slide after slide. About 45 minutes later, the presenter announces: “Are there any questions?” By that time, many attendees have zoned out.

The challenge is to find ways to engage with participants throughout the event. Yes, it takes some work and creative thinking, but the extra effort will pay off. The best solutions are often born after engaging with customers who talk about their needs or concerns – things you may have never considered before.

If you want to keep participants on high alert during your virtual event, show videos, demonstrations, panel discussions, give them polls to answer and quizzes to take. Here’s a good article on how to keep attendees engaged before, during, and after your event.

Lesson 3: Show Your Customers You Care

Without face-to-face contact, your customers may not realize how much you care about their success. Whenever you engage virtually with customers, make sure they know you are thinking creatively about how to meet their needs.

For example, when businesses began reopening last summer, we helped customers learn how to implement signage, seat covers, wall and floor coverings, and more to help consumers feel safe while navigating seating, directions, and social distancing.

Lesson 4: Take Part in Virtual Trade Shows

We don’t know when we will be together again. In the meantime, virtual events can help us stay productive and allow us to continue inventing new and amazing solutions.

During the past few months, Ultraflex virtual trade shows have given customers a place where they can see, learn, experience, and talk about new applications, trends, and challenges for the industry.

Our next virtual trade show is March 17. We’ll be looking at important market trends, including green initiatives that allow products to evolve in an environmentally friendly way. Learn more and register for the March 17 virtual trade show here.

If you missed our previous virtual trade shows, you can view our archives anytime:

• The October 7, 2020 virtual trade show focused on working with digitally printable textiles.
• The October 21, 2020 virtual trade show focused on the latest innovations in décor solutions.
• The November 4, 2020 show explored how to finish fabrics using Bannerups and SEGDesign.
• The November 18, 2020 show explored a range of décor products and how they are tested for durability and certification.
• The January 13, 2021 show focused on navigating Personal Protective Gear (PPE) and how Ultraflex can assist.
• The January 27, 2021 virtual event showed ways to safely and comfortable invite people back to indoor dining and shopping with proper signage and social distancing signage and barriers.
• The February 24, 2021 event showcased the importance of color management with dye-sublimation.

You can also find us at the virtual ISA Sign Expo April 7 to 9. We’ll showcase the latest products, market trends, and solutions that can help you reach unique audiences and grow your business. Register for the event here.

We’re ready to explore the possibilities with you – on whatever device you choose. For more information about how to get started, email us.

Thank You to Our Customers!

Thank You to Our Customers! 1080 1080 Kylie
Friends,On,The,Beach.,Rear,View,Of,Cheerful,Young,People

Is Your Business Ready for Warmer Weather? Now’s the Time to Plan Ahead

Is Your Business Ready for Warmer Weather? Now’s the Time to Plan Ahead 1028 936 Kylie

If you live in one of the colder regions of the U.S., you’re probably ditching your winter coat about now and enjoying the blooms and the breeze through open windows. Maybe you’re planning a trip to the farmer’s market, buying tickets for an outdoor concert, or getting your pool ready to open.

If you own a business, you should be thinking about something else too. With all those potential customers eager to get out and about, you have a fresh opportunity to get their attention and keep them coming back for more.

Now is the time to plan ahead and take full advantage of your space, whether you own a sandwich shop, run an amusement park, or have new products to showcase. Below are some ideas to help you engage, impress, and influence the crowds headed your way.

Turn special events into SPECTACULAR ones

Calendars everywhere are filling up with long-awaited outdoor events, such as food festivals, carnivals, concerts, and flea markets. You can easily add vibrant color and movement to your event with feather flags, like our VorTex™ Flag D110, a knitted flag fabric with excellent wind flow characteristics.

If you have outdoor tables, coolers, or other surfaces, consider covering them with stunning visuals. FabriTac® is our removable, adhesive fabric you can mount to any surface and reposition countless times. Who wouldn’t want to customize a cooler for the beach, or BBQ or even customize a golf cart for an event?

Planning an activity area for patrons? Why not use mat graphics to add extra pop to the cornhole game or play area. Printers everywhere use our FloorFlex® Plus printable vinyl solution for long-term indoor graphics and shorter-term outdoor displays.

Step up visibility with sidewalk signs and window graphics

The right signage can stop customers in their tracks as they stroll through town, shop for the new season, or search for outdoor dining. Take a look at some ways businesses are using MatFlex® Plus to decorate tabletops in fun and festive ways:

Do you have a big sale coming up? A new exhibit to promote? Maybe you simply need to reach out and encourage customers to come inside and look around. Your patrons will be mesmerized and motivated with the right window graphics, like these made from UltraVision® Window Perf:

Now’s the ideal time to create attention-grabbing graphics

We have ideas and graphic solutions that can jazz up any area – a swimming pool, a fence at a sports park, or a banner on the side of a building. We have you covered.

To find out more about our products, services, and innovative ideas, email us.

Décor Solutions

Décor Solutions Open New Growth Avenues for Printers

Décor Solutions Open New Growth Avenues for Printers 1280 720 Kylie

Is your printing business facing tough times? We have an idea that could help printers expand into new markets, fuel profits and keep customers coming back for more.

Now is a great time to offer décor solutions that turn on the WOW factor in any space, from corporate lobbies to golf carts. Wherever people work, shop, play, study or even stand, décor solutions can create a more vibrant, compelling environment.

Think about it: People are more aware of their surroundings than ever before. What are the messages your customers need to send about their brand? With your excellent printing capabilities and our extensive lineup of décor solutions, you can create a truly customized feel for any space.

We’ve got you covered!

We offer a comprehensive lineup of décor solutions:

• Wallcoverings
• Canvas
• Upholstery
• Flooring

Need to help your customers transform walls from bland to grand? Our wallcoverings come in multiple options to fit unique settings. We have PVC and polyester options that can brand any space, such as hospitals, restaurants, daycare centers and other facilities of any size.

Need to create a stunning graphic for a special event or location? Glassless canvas prints are the way to go. Our canvas gallery wrap materials can be used in homes, restaurants, galleries, hotels and other indoor locations that need a show-stopping graphic.

While you are creating the ideal environment with wallcoverings and canvas graphics, why not reimagine seating areas, golf carts, corporate lobby chairs and more to tie it all together? Our highly durable suede and leather upholstery solutions provide an eye-catching pop to any environment.

And don’t forget the floor! Graphic flooring is an excellent way to create visual interest in any location. We have an extensive line of graphic flooring materials that direct consumers to a destination or inspire customers to support a brand. You can see our flooring materials everywhere, such as in bars, restaurants, office buildings and retail stores.

Seeing is believing

Under normal circumstances, we would be demonstrating our décor solutions during an interactive in-person trade show. We miss the trade show experience but have come up with another way to help you connect and explore new solutions that can benefit business growth.

You are invited to the Ultraflex virtual trade show where we will show you the latest innovations in décor solutions. The trade show is free. Simply register here. You can join us or watch the show on demand. A another virtual event on the Decor products takes place Nov. 18. It’s free too, and it’s easy to register here.

Also, watch this video any time to see how our suede and leather upholstery solutions can step up energy and inspiration in a variety of settings.

And always, please feel free to reach out with any questions or suggestions about how we can help you be successful, even when times are tough. For more information, email us.

Flexible Substrates - Ultima® EcoFlex

Is Your Business Thinking Green?

Is Your Business Thinking Green? 2560 1920 Kylie

Nearly 50 years ago, 20 million Americans protested all over the country, calling for businesses and communities to find ways to take better care of the environment and, in turn, protect human health. The protests launched an environmental movement and resulted in Earth Day, an event celebrated every spring since 1970. Since then, many companies have taken steps to help keep our planet healthy. Ultraflex is no exception.

Recently, we introduced Ultima® EcoFlex, a media product that is 100% free of PVC and phthalates, also known as plasticizers. The material is designed for outdoor advertising, wall coverings, banners and other displays. It is a high quality, durable and lightweight material. It’s also REACH compliant, fire-retardant and an excellent option for customers who are concerned about the chemicals used in their media materials.

 

But this blog is not a sell sheet for Ultima® EcoFlex.

We are extremely proud of this new offering, but that’s not why I’m trying to get your attention today.

Ultraflex is the world’s largest provider of digitally printable textiles and flexible substrates. We’re passionate about solving customers’ problems and offering superior solutions to meet market demands. As we search for and develop the best solutions for customers, we want to make sure our products are safe for people and the environment.

For example, last year, we commissioned a leading, product testing and certification company to conduct wipe testing across our product lines to determine if they contain potentially harmful chemicals listed by the Office of Environmental Health Hazard Assessment (EHHA). By the way, the EHHA’s list contains approximately 900 harmful chemicals.

 

We passed the test with flying colors.

 Based on the wipe-testing results, a long list of our products contain very little to none of the questionable substances. The testing proved that these products are Prop 65-compliant, which means they are not harmful to drinking water, according to standards set by California’s Safe Drinking Water and Toxic Enforcement Act of 1986.

This is good news for the environment and for distributors, end users and employees who handle these products.

Here’s this blog’s bottom line.

 Soon, Earth Day will come and go, but our company’s commitment to protecting the environment will stay strong every day of the year. We continue to monitor and comply with multiple rules and regulations that help sustain a healthy planet and healthy people.

Floorscapes™

What Story Does Your Flooring Tell?

What Story Does Your Flooring Tell? 1920 2560 Kylie

As a brand new mom, I’ve spent my fair share of time at healthcare facilities. One thing strikes me about these facilities: They are smart about how they use their space to communicate messages to patients and visitors, including the space underfoot.

Take a moment to look around your office, store, restaurant, convention center, theater, gym or classroom. Now, look down. What do people see? Maybe your floors are clean and clutter-free, but what do they say to the dozens – maybe hundreds – of people who walk across them every day?

Based on interactions with our customers for more than 30 years, we know that customized floor graphics can transform a space, showcase a brand and get customers’ attention. This is why we introduced Floorscapes™, our new graphic media materials that allow you to create stunning visuals for vinyl floors.

Here are a few pictures to demonstrate the power of floor graphics:

Graphic flooring is an exciting way to create visual interest in any location. You can deliver a subtle message, such as a path that shows visitors where to go, or a loud, bold message that inspires customers to rally around your brand, team or school.

With our Floorscapes™ line, you have lots of options for impressive floor graphics to reach your customers wherever they work, play or learn. We have the technology, materials and expertise to help you deliver customized, durable solutions with sharp images, precise color or clear, smooth finishes.

Is it time to step up your story with graphic flooring? For more information, info@ultraflexx.com.