virtual events

Virtual Events – Thumbs Up or Thumbs Down?

Virtual Events – Thumbs Up or Thumbs Down?

What We’ve Learned about Virtual Meetings

It’s hard to believe a year has gone by since the beginning of the pandemic in America. During the past months, we’ve had to rethink the way we work, learn, play, and more. We’ve also had to figure out how to keep businesses going – and growing – despite significant obstacles.

Technology has helped us adjust to a new environment. And even though we miss the in-person connections with customers and co-workers, a virtual approach may be our reality for a while longer.

We jumped in with the first Ultraflex virtual trade show in October 2020. Our next one is March 17 – more about that in a moment. Since our first show, we’ve hosted and participated in many virtual trade shows and training sessions. Along the way, we’ve learned a lot.

Lesson 1: Do a Trial Run

Technical glitches can create a major disconnect. We’ve had our fair share and learned early on to devote enough time for a full run-through with technology and presenters. Our advice is to have a backup for anything and everything, such as the loss of an internet connection, a video that lags or won’t play, or a presenter who may or may not have experience with screen-sharing.

Check out this great guide for hosting online events, including options for event technology and platforms, or explore SAE International’s best practice guide for virtual meetings.

Lesson 2: Minimize the Monologue

We’ve all attended a virtual meeting or event where one talking head presents slide after slide. About 45 minutes later, the presenter announces: “Are there any questions?” By that time, many attendees have zoned out.

The challenge is to find ways to engage with participants throughout the event. Yes, it takes some work and creative thinking, but the extra effort will pay off. The best solutions are often born after engaging with customers who talk about their needs or concerns – things you may have never considered before.

If you want to keep participants on high alert during your virtual event, show videos, demonstrations, panel discussions, give them polls to answer and quizzes to take. Here’s a good article on how to keep attendees engaged before, during, and after your event.

Lesson 3: Show Your Customers You Care

Without face-to-face contact, your customers may not realize how much you care about their success. Whenever you engage virtually with customers, make sure they know you are thinking creatively about how to meet their needs.

For example, when businesses began reopening last summer, we helped customers learn how to implement signage, seat covers, wall and floor coverings, and more to help consumers feel safe while navigating seating, directions, and social distancing.

Lesson 4: Take Part in Virtual Trade Shows

We don’t know when we will be together again. In the meantime, virtual events can help us stay productive and allow us to continue inventing new and amazing solutions.

During the past few months, Ultraflex virtual trade shows have given customers a place where they can see, learn, experience, and talk about new applications, trends, and challenges for the industry.

Our next virtual trade show is March 17. We’ll be looking at important market trends, including green initiatives that allow products to evolve in an environmentally friendly way. Learn more and register for the March 17 virtual trade show here.

If you missed our previous virtual trade shows, you can view our archives anytime:

• The October 7, 2020 virtual trade show focused on working with digitally printable textiles.
• The October 21, 2020 virtual trade show focused on the latest innovations in décor solutions.
• The November 4, 2020 show explored how to finish fabrics using Bannerups and SEGDesign.
• The November 18, 2020 show explored a range of décor products and how they are tested for durability and certification.
• The January 13, 2021 show focused on navigating Personal Protective Gear (PPE) and how Ultraflex can assist.
• The January 27, 2021 virtual event showed ways to safely and comfortable invite people back to indoor dining and shopping with proper signage and social distancing signage and barriers.
• The February 24, 2021 event showcased the importance of color management with dye-sublimation.

You can also find us at the virtual ISA Sign Expo April 7 to 9. We’ll showcase the latest products, market trends, and solutions that can help you reach unique audiences and grow your business. Register for the event here.

We’re ready to explore the possibilities with you – on whatever device you choose. For more information about how to get started, email us.

Additional Information
  • 7 Oz Billboard Material
  • 13 Oz. Banner Material
  • 13 Oz. Banner Material | Nationally
  • 18 oz Vinyl Banner Material
  • Adhesive Fabric
  • Adhesive Fabric | Nationally
  • Adhesive Fabric | US
  • AquaFlex
  • AquaFlex | Globally
  • Artex Canvas
  • Back-Lit Media Supplier
  • Backlit Film
  • Back-Lit Media USA
  • Backlit Material
  • Backlit Signs Material
  • Banner Material
  • Banner Material | Globally
  • Banner Material | Nationally
  • Banner Material | US
  • Best Fabric for Sublimation Printing
  • Best Material for Sublimation Printing
  • Billboard Material
  • Billboard Material | Nationally
  • Billboard Material Supplier
  • Billboard Vinyl
  • Biodegradable Banner Material
  • Block Out Banner Material
  • Blockout Banner Fabric
  • Blockout Banner Material | US
  • Blockout Banner Materials
  • Blockout Media | USA | England | Scotland | Mexico | Canada
  • Canvas Banner Material
  • Canvas Material
  • Canvas Material | Globally
  • Canvas Material | US
  • Carpet Graphics
  • Carpet Graphics | US
  • Digital Print Media
  • Digitally Printable Substrates
  • Digitally Printed Textiles
  • Double Sided Mesh Banner
  • Dye Sublimation
  • Dye Sublimation Fabrics
  • Dye-Sublimation Printing
  • Dye Sublimation Printing Fabrics
  • Dye Sublimation Printing Fabrics | Globally
  • Dye Sublimation Printing Fabrics | US
  • Dye Sublimation Textiles
  • Eco Solvent Backlit Film
  • Eco Solvent Media
  • Eco Solvent Printable Canvas
  • Eco-Solvent Printing
  • Eco-Solvent Printing Materials
  • Fabric For Printing
  • FabriTac
  • Flexible Media Materials
  • Flexible Mesh Banner Material
  • Flexible Substrates
  • Floor Advertisements
  • Floor Graphics
  • Floor Graphics | Globally
  • Floor Graphics | US
  • Floor Graphics Vinyl
  • Flooring Media Manufacturer
  • Flooring Media Supplier
  • Floorscapes
  • Front Lit Banner Materials
  • Front-Lit Media
  • Front-Lit Media Supplier
  • Front-Lit Media USA
  • Frontlit Banner Material
  • Grand Format Banner
  • Grand Format Textile
  • Graphic Floor Media
  • Graphic Flooring
  • Graphic Floors
  • Graphic Floors | Nationally
  • Graphic Floors | US
  • Graphics on Floors
  • Home Décor Canvas Wraps
  • HP Latex 820/850 Certified Media
  • Latex Printable Banner
  • Latex Printable Canvas
  • Latex Printable Magnetic Receptive Media
  • Leading Edge Media
  • Leading Edge Quality Media
  • Magnetic Material
  • Magnetic Receptive Material
  • Magnetic Receptive Material | US
  • Magnetic Receptive Materials
  • Magnetic Receptive Printing Paper
  • Magnetic Receptive Sheet
  • Material for Sublimation Printing
  • Mesh Banner Material Supplier
  • Mesh Banner Materials
  • Mesh Media Manufacturer
  • Mesh Media Supplier
  • Mesh Materials
  • Mesh Products
  • Mesh PVC Banner Material
  • Outdoor Banner Material
  • Outdoor Banner Material | Globally
  • Outdoor Banners Material
  • Outdoor Mesh Fabric
  • Outdoor Mesh Fabric | Nationally
  • Perforated Window Film
  • Perforated Window Film | US
  • Perforated Window Film | Globally
  • Perforated Window Film | Worldwide
  • Perforated Window Material
  • Printable Adhesive Fabric Media
  • Printable Banner
  • Printable Banner | Nationally
  • Printable Banner | US
  • Printable Billboard Vinyl
  • Printable Blockout Banners
  • Printable Blockout Materials
  • Printable Blockout Vinyl
  • Printable Canvas
  • Printable Canvas Fabric
  • Printable Canvas Material
  • Printable Carpet
  • Printable Fabric
  • Printable Fabric | Nationally
  • Printable Fabric | Worldwide
  • Printable Floor Vinyl
  • Printable Flooring
  • Printable Magnetic Receptive Sheets
  • Printable Materials
  • Printable Materials | Worldwide
  • Printable Mesh Material
  • Printable PVC Flooring
  • Printable Sign Substrates
  • Printable Soft Signage Manufacturer
  • Printable Soft Signage Material
  • Printable Textiles
  • Printable Textiles | US
  • Printable Vinyl Flooring
  • Printed Canvas Fabric
  • Printed Canvas Fabric | Nationally
  • Printed Canvas Fabric | Worldwide
  • PVC Banner Material
  • PVC Free Media
  • Removable Wall Material
  • Screen Printer Banner Material
  • Seaming Tape
  • Seamless Backlit Graphics
  • Sign Materials
  • Sign Materials | United States
  • Sign Materials | US
  • Soft Signage Material
  • Soft Signage
  • Solvent Printing
  • Speaker Banner Material
  • Speaker Mesh
  • Speaker Mesh Fabric
  • Specialty Media
  • Specialty Substrates
  • Sublimation Fabrics
  • Sublimation Paper
  • Sublimation Printing Fabric
  • Sublimation Printing Materials
  • Sublimation Printing Materials | Globally
  • Ultra Green Media
  • UV Printing Material
  • UV Printing Material | US
  • UV Printing Media
  • UV Printing Media | US
  • UV Printing Media Supplier
  • UV Printing Supplier
  • UV Window Film
  • UV Window Film | United States
  • UV Window Film | US
  • Vinyl Banner Material
  • Vinyl Floor Graphics
  • Vinyl Flooring
  • Vinyl Flooring | Globally
  • Vinyl Flooring | US
  • Vinyl Flooring Roll
  • Vinyl Printing Material
  • Vinyl Printing Materials
  • Vinyl Sheets
  • Wallcovering Materials
  • Wallcovering Materials | US
  • Wallscapes
  • Wide Format Banner Material
  • Wide Format Banner Material | US
  • Wide Format Essential Media
  • Wide Format Media
  • Wide Format Media | Globally
  • Window Film
  • Window Film | Globally
  • Window Film | US
  • Window Film | Worldwide
  • Window Graphics Materials
  • Window Perf
  • Window Perf Material
  • XMR Sample