virtual events

Virtual Events – Thumbs Up or Thumbs Down?

Virtual Events – Thumbs Up or Thumbs Down?

What We’ve Learned about Virtual Meetings

It’s hard to believe a year has gone by since the beginning of the pandemic in America. During the past months, we’ve had to rethink the way we work, learn, play, and more. We’ve also had to figure out how to keep businesses going – and growing – despite significant obstacles.

Technology has helped us adjust to a new environment. And even though we miss the in-person connections with customers and co-workers, a virtual approach may be our reality for a while longer.

We jumped in with the first Ultraflex virtual trade show in October 2020. Our next one is March 17 – more about that in a moment. Since our first show, we’ve hosted and participated in many virtual trade shows and training sessions. Along the way, we’ve learned a lot.

Lesson 1: Do a Trial Run

Technical glitches can create a major disconnect. We’ve had our fair share and learned early on to devote enough time for a full run-through with technology and presenters. Our advice is to have a backup for anything and everything, such as the loss of an internet connection, a video that lags or won’t play, or a presenter who may or may not have experience with screen-sharing.

Check out this great guide for hosting online events, including options for event technology and platforms, or explore SAE International’s best practice guide for virtual meetings.

Lesson 2: Minimize the Monologue

We’ve all attended a virtual meeting or event where one talking head presents slide after slide. About 45 minutes later, the presenter announces: “Are there any questions?” By that time, many attendees have zoned out.

The challenge is to find ways to engage with participants throughout the event. Yes, it takes some work and creative thinking, but the extra effort will pay off. The best solutions are often born after engaging with customers who talk about their needs or concerns – things you may have never considered before.

If you want to keep participants on high alert during your virtual event, show videos, demonstrations, panel discussions, give them polls to answer and quizzes to take. Here’s a good article on how to keep attendees engaged before, during, and after your event.

Lesson 3: Show Your Customers You Care

Without face-to-face contact, your customers may not realize how much you care about their success. Whenever you engage virtually with customers, make sure they know you are thinking creatively about how to meet their needs.

For example, when businesses began reopening last summer, we helped customers learn how to implement signage, seat covers, wall and floor coverings, and more to help consumers feel safe while navigating seating, directions, and social distancing.

Lesson 4: Take Part in Virtual Trade Shows

We don’t know when we will be together again. In the meantime, virtual events can help us stay productive and allow us to continue inventing new and amazing solutions.

During the past few months, Ultraflex virtual trade shows have given customers a place where they can see, learn, experience, and talk about new applications, trends, and challenges for the industry.

Our next virtual trade show is March 17. We’ll be looking at important market trends, including green initiatives that allow products to evolve in an environmentally friendly way. Learn more and register for the March 17 virtual trade show here.

If you missed our previous virtual trade shows, you can view our archives anytime:

• The October 7, 2020 virtual trade show focused on working with digitally printable textiles.
• The October 21, 2020 virtual trade show focused on the latest innovations in décor solutions.
• The November 4, 2020 show explored how to finish fabrics using Bannerups and SEGDesign.
• The November 18, 2020 show explored a range of décor products and how they are tested for durability and certification.
• The January 13, 2021 show focused on navigating Personal Protective Gear (PPE) and how Ultraflex can assist.
• The January 27, 2021 virtual event showed ways to safely and comfortable invite people back to indoor dining and shopping with proper signage and social distancing signage and barriers.
• The February 24, 2021 event showcased the importance of color management with dye-sublimation.

You can also find us at the virtual ISA Sign Expo April 7 to 9. We’ll showcase the latest products, market trends, and solutions that can help you reach unique audiences and grow your business. Register for the event here.

We’re ready to explore the possibilities with you – on whatever device you choose. For more information about how to get started, email us.

UV Window Films - Media Solutions

Safe, Creative Ways to Get Consumers off the Computer and into Your Store

The way we go about our normal activities has changed dramatically during the pandemic. How can retail stores, restaurants, grocery stores, and others drive people into their locations, while at the same time, create a safe and enjoyable experience Ultraflex can help. We have multiple media solutions, tailored for your unique environment. With the right solutions, you can communicate effectively with your patrons, improve their onsite experience, and continue to build a powerful brand.

The Situation

When businesses reopened during the pandemic, many rushed to create safe environments to get patrons back inside. The focus was on social distancing, rules regarding masks, and directional signage. Businesses paid little attention to aesthetics, ambience, and branding.

Now, months later, and to everyone’s disappointment, the virus continues to be a big part of our lives. Safety measures will too.

As consumers venture out of their homes to take care of their needs, how can you help them forget for a little while the reality of masks, gloves, and hand sanitizer? The answer is simple: graphics.

’Tis the Season

The months ahead offer big opportunities for businesses to attract consumers and lift a few spirits along the way – for patrons and employees.

With Ultraflex solutions, you can incorporate design, graphics, and decoration into existing social distancing features.

Think snowflakes and snowmen to welcome winter, gold and glitter for New Year’s Eve, velvety red roses for Valentine’s Day, and rainbow arches for St. Patrick’s Day.

Our innovative materials can help you transform your space to create a more inviting and memorable experience for everyone who walks through your doors.

Use Window Displays Wisely

 What is one of the first things people see when they pass by your facility? Your windows. Window displays can promote a brand, create design, invite customers inside, and set the stage for an experience that will keep patrons coming back for more.

Here’s the key: Using the right materials in your window displays can help your advertising and promotions pop without sacrificing natural light or visibility.

For example, perforated window vinyl allows you to display a window graphic to people outside the building while allowing those inside to see out. Our UltraVision Window Perf is engineered for optimal two-way viewing and is ideal for exterior mounted window advertisements.

Look at these show-stopping window displays:

‘Where Do I Sit?’

It’s the question on everyone’s mind who takes public transportation, attends an appointment or event, goes to worship or out to dinner. And it’s a question that should be answered immediately when your patrons arrive.

Seat covers are a great way to visually communicate seating options, while also giving consumers peace of mind that social distancing has already been take care of for them.

Seat covers are easy to implement. They can be created with self-adhesive signage or full seat covers, as well as designed to support your unique brand.

Take a look:

Acrylic to the Rescue!

 At many locations, employees must interact with consumers. Restaurants, salons, schools, gyms, and others are putting up protective barriers to keep everyone safe.

Whether your business needs a sneeze guard, small dividers, or large barriers, you want to choose a product you can count on – one that’s made from material that protects AND is visually appealing.

AcryliFlex from Ultraflex offers a transparent, durable surface that can create safe spaces and allow for social distancing.

 

We also offer face shields made of PETG material that is lightweight, has an anti-fog component, and is structurally sound.

 Let’s Get Started

Now is a great time to look at your space in a whole new way. We have lots of solutions that can help, such as innovative banners, eye-catching floor graphics, and creative store front displays.

Our knowledge, expertise, and products can help you operate safely, deliver important messages, build consumer loyalty, and elevate brand visibility. For more information, email us.

 

 

Décor Solutions

Décor Solutions Open New Growth Avenues for Printers

Is your printing business facing tough times? We have an idea that could help printers expand into new markets, fuel profits and keep customers coming back for more.

Now is a great time to offer décor solutions that turn on the WOW factor in any space, from corporate lobbies to golf carts. Wherever people work, shop, play, study or even stand, décor solutions can create a more vibrant, compelling environment.

Think about it: People are more aware of their surroundings than ever before. What are the messages your customers need to send about their brand? With your excellent printing capabilities and our extensive lineup of décor solutions, you can create a truly customized feel for any space.

We’ve got you covered!

We offer a comprehensive lineup of décor solutions:

• Wallcoverings
• Canvas
• Upholstery
• Flooring

Need to help your customers transform walls from bland to grand? Our wallcoverings come in multiple options to fit unique settings. We have PVC and polyester options that can brand any space, such as hospitals, restaurants, daycare centers and other facilities of any size.

Need to create a stunning graphic for a special event or location? Glassless canvas prints are the way to go. Our canvas gallery wrap materials can be used in homes, restaurants, galleries, hotels and other indoor locations that need a show-stopping graphic.

While you are creating the ideal environment with wallcoverings and canvas graphics, why not reimagine seating areas, golf carts, corporate lobby chairs and more to tie it all together? Our highly durable suede and leather upholstery solutions provide an eye-catching pop to any environment.

And don’t forget the floor! Graphic flooring is an excellent way to create visual interest in any location. We have an extensive line of graphic flooring materials that direct consumers to a destination or inspire customers to support a brand. You can see our flooring materials everywhere, such as in bars, restaurants, office buildings and retail stores.

Seeing is believing

Under normal circumstances, we would be demonstrating our décor solutions during an interactive in-person trade show. We miss the trade show experience but have come up with another way to help you connect and explore new solutions that can benefit business growth.

You are invited to the Ultraflex virtual trade show where we will show you the latest innovations in décor solutions. The trade show is free. Simply register here. You can join us or watch the show on demand. A another virtual event on the Decor products takes place Nov. 18. It’s free too, and it’s easy to register here.

Also, watch this video any time to see how our suede and leather upholstery solutions can step up energy and inspiration in a variety of settings.

And always, please feel free to reach out with any questions or suggestions about how we can help you be successful, even when times are tough. For more information, email us.

safely reopen -media solutions - virtual events - yes we are open

7 Tips to Help You Safely and Successfully Reopen

7 Tips to Help You Safely and Successfully Reopen

Normal activities like shopping, working, playing, learning and worshiping have changed dramatically because of the coronavirus pandemic. How can businesses, schools and others reopen safely and effectively during this challenging time? We have some great suggestions.

Below are 7 tips for a safe reopening. Every signage material mentioned can be customized to showcase your unique brand, creating new opportunities for your enterprise to revive and thrive.

Tip #1: Clearly direct the route.

The term “wayfinding” refers to how people navigate and experience your space. Wayfinding signage can safely guide customers and visitors through your environment so they can find exactly what they need. Clear directions will help people feel comfortable and safe and allow them to have the best experience.

Instead of putting up that ugly, frightening yellow caution tape, think about how you can use wayfinding signage. It’s an effective and easy option. For example, FabriTac provides an adhesive fabric that can be mounted to any surface and moved many times. AdventureScapes is another excellent option. This 100% polyester, adhesive-backed material is tear and wrinkle resistant with an excellent anti-slip rating for wet and dry surfaces.

 

 

Tip #2: Use seat covers to support social distancing and advertising.

“Where do I sit?” is one of the first questions people will ask when certain types of facilities reopen. Seat covers can be used on public transportation, in classrooms, sports stadiums and more to clearly show where to sit to maintain social distancing.

What about those empty stadium seats? You can use seat covers to fill those empty seats with advertising or other messages to provide additional revenue and visibility for your brand. Seat covers can be simple self-adhesive signage or full seat covers made out of fabric or PVC material. Take a look at some real-life examples.

Tip #3: Hang banners to deliver big messages.

Banners are a great way to provide instructions or motivate patrons. Banners can be used to show support, draw attention, indicate new hours and business practices, and remind customers of safety rules. Take a look at some vibrant, high-quality banners made from Ultraflex materials:

 

Tip #4: Provide instructions, guidelines and more with stands and displays.

Freestanding displays are an eye-catching option for conveying messages indoors and outdoors. If you need to create a pop-up display inside a mall or big event, you may want to consider our SuperSmooth™ PET GreyBack product. If you need a smooth and flat roll-up display, one of our Bravura products may be the perfect solution. Here’s a neat display a high-traffic area:

Tip #5: Use floor graphics to step up safety.

When you reopen and people walk through your doors for the first time in months, what will they see?

Creative and compelling floor graphics can safely guide people through your facility. They can also help visitors and customers keep a safe distance when waiting in line to buy tickets, check out, take a tour, or place and pick up orders.

Here are some excellent examples of stunning floor graphic visuals:

Tip #6: Take full advantage of the outside of your facility.

Even before people enter your facility, they may need to know important information. Storefronts, sidewalks and stairs are ideal places to use directional signage as part of your reopening strategy. Window displays can alert people to special hours of operation or other helpful information. Other instructional signage can clearly direct traffic flow.

If you are thinking about directional signage, you’ll want to choose the highest-performing material for your project. Explore options like UltraVision Window Perf and FabriTac.

Tip #7: Use dividers and face shields for added safety.

Interacting with customers and students is a necessity for many organizations. Safety dividers help protect store workers, hair dressers, teachers, restaurant patrons, office workers and others who must interact with people every day. Whether you need a sneeze guard at a store counter or a large protective barrier, products like AcryliFlex can provide a transparent, durable surface to create safe spaces and allow for social distancing.

Face shields can add an additional layer of protection. Our PETG material used in face shields is lightweight, has an anti-fog component and is structurally sound.

There’s one more thing.

Reopening may be one of the biggest challenges you’ve had to overcome. But there are opportunities you don’t want to miss. We can help you choose media solutions for your environment that help you communicate with your patrons, while representing the powerful brand you’ve worked so hard to build.

We have the knowledge, expertise and products to help you open safely and deliver important messages to students, staff, customers and fans. For more information, email [email protected].

communication and support

A Message From Our Ultraflex Team

Working From Home, Working For You.

As a leader in the industry, Ultraflex strives to provide exceptional communication and support during this trying time. We are still up and running in all warehouses, and here to serve the needs of our customers. Our team is doing their part to help those on front lines who are working tirelessly to heal and to help. Recently, Ultraflex has introduced our Rx Product line which offers 4 products with AAMI ratings. RxTex 102 and RxTex 54 come with an AMMI level 1 protection are thermally bonded non-woven materials. RxProtect 4 is a chemically bonded non-woven material that is water repellent, pathogen resistant and can be reused and cleaned easily. This material has an AMMI level 4 protection.

Ultraflex has the ability to provide solutions for hospital curtains, pop-up tents, aprons, protective coverings, material for partitions, temporary flooring, way-finding signage, and much more. Products from our PVC, flooring, and textiles can be used in these various applications.

Flexible Substrates - Ultima® EcoFlex

Is Your Business Thinking Green? We Are

Nearly 50 years ago, 20 million Americans protested all over the country, calling for businesses and communities to find ways to take better care of the environment and, in turn, protect human health. The protests launched an environmental movement and resulted in Earth Day, an event celebrated every spring since 1970. Since then, many companies have taken steps to help keep our planet healthy. Ultraflex is no exception.

Recently, we introduced Ultima® EcoFlex, a media product that is 100% free of PVC and phthalates, also known as plasticizers. The material is designed for outdoor advertising, wall coverings, banners and other displays. It is a high quality, durable and lightweight material. It’s also REACH compliant, fire-retardant and an excellent option for customers who are concerned about the chemicals used in their media materials.

 

But this blog is not a sell sheet for Ultima® EcoFlex.

We are extremely proud of this new offering, but that’s not why I’m trying to get your attention today.

Ultraflex is the world’s largest provider of digitally printable textiles and flexible substrates. We’re passionate about solving customers’ problems and offering superior solutions to meet market demands. As we search for and develop the best solutions for customers, we want to make sure our products are safe for people and the environment.

For example, last year, we commissioned a leading, product testing and certification company to conduct wipe testing across our product lines to determine if they contain potentially harmful chemicals listed by the Office of Environmental Health Hazard Assessment (EHHA). By the way, the EHHA’s list contains approximately 900 harmful chemicals.

 

We passed the test with flying colors.

 Based on the wipe-testing results, a long list of our products contain very little to none of the questionable substances. The testing proved that these products are Prop 65-compliant, which means they are not harmful to drinking water, according to standards set by California’s Safe Drinking Water and Toxic Enforcement Act of 1986.

This is good news for the environment and for distributors, end users and employees who handle these products.

Here’s this blog’s bottom line.

 Soon, Earth Day will come and go, but our company’s commitment to protecting the environment will stay strong every day of the year. We continue to monitor and comply with multiple rules and regulations that help sustain a healthy planet and healthy people.

Floorscapes™

What Story Does Your Flooring Tell?

As a brand new mom, I’ve spent my fair share of time at healthcare facilities. One thing strikes me about these facilities: They are smart about how they use their space to communicate messages to patients and visitors, including the space underfoot.

Take a moment to look around your office, store, restaurant, convention center, theater, gym or classroom. Now, look down. What do people see? Maybe your floors are clean and clutter-free, but what do they say to the dozens – maybe hundreds – of people who walk across them every day?

Based on interactions with our customers for more than 30 years, we know that customized floor graphics can transform a space, showcase a brand and get customers’ attention. This is why we introduced Floorscapes™, our new graphic media materials that allow you to create stunning visuals for vinyl floors.

Here are a few pictures to demonstrate the power of floor graphics:

Graphic flooring is an exciting way to create visual interest in any location. You can deliver a subtle message, such as a path that shows visitors where to go, or a loud, bold message that inspires customers to rally around your brand, team or school.

With our Floorscapes™ line, you have lots of options for impressive floor graphics to reach your customers wherever they work, play or learn. We have the technology, materials and expertise to help you deliver customized, durable solutions with sharp images, precise color or clear, smooth finishes.

Is it time to step up your story with graphic flooring? For more information, [email protected].

 

Signetics LTX

Interested in Printing on Signetics LTX?

Timothy Mitchell from HP showcases the unique applications you can use with Signetics LTX. The Signetics LTX product is HP latex certified on a variety of the latex platforms. Signetics LTX offers universal print compatibility with enhanced engineering for use with Latex inks. The material offers superior ink adhesion creating flawless graphics. Signetics LTX is compatible with solvent, eco-solvent, UV and Latex inks. Available in roll sizes of 54” and 60” in 115’ lengths.